Jennifer Lopez is not settling for conquering the women's fragrance arena, she is expanding her empire to include a new male cologne called Deseo. Lopez revealed the new campaign in May and hopes that she can unleash the beast:

"Deseo for Men is this idea of a man being exotic, adventurous, and romantic all at the same time," she says. "We wanted to create something that would cause people to let their minds wander. When you look at the campaign, there is a story being told - they're at an exotic destination that's daring and romantic, but still sensual and sexy."